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New Market Development
Product Expansion Strategy
Market Expansion Strategy
Revamping Product Strategy using Technology
Outsourcing, Partnership and Alliance Strategies
Executive Outsourcing Solution
Acquisition Strategy and Implementation
Investor Acquisition/ Exit Assessment
Private Equity Financing
Roll-up Acquisition
Scenario: A mid-stage, closely-held Internet advertising firm, experiencing high growth and profitability, wanted to explore strategic options to determine if the time was right to sell to an acquirer and generate investor liquidity, or to drive additional growth by acquiring a competitor. The market the firm competed in was very dynamic and management knew it needed an objective assessment to determine whether to sell to a larger company, continue with its current organic growth strategy, or pursue growth aggressively through acquisition.
Engagement: An HBA Advisor was hired to consult with the Founder & CEO to assist in the development and analysis of strategic options for the Company. To evaluate the sell side options, a boutique investment banking firm specializing in selling small to mid-size technology companies to strategic industry partners was retained. The Advisor worked with the banker to identify and assess potential acquirers. Meanwhile, he also conducted a competitive analysis to identify potential partners and acquisition targets for the client.
Results: Although multiple offers to acquire the Company were received, the shareholders and management team elected to decline them in favor of continuing with the existing organic growth strategy. They decided to maintain their current growth strategy for a few more years in order to reach a size where more lucrative deals were taking place. This was determined to be a relatively low-risk strategy for maximizing shareholder value.
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